![]() Meanwhile, Google’s most recent regulations for paid advertising in this competitive market has weakened many of the “certified facilities”, rendering them unable to make sufficient changes needed to overcome these issues.Īfter seeing an abundance of deceptive and misleading ads for unregulated drug rehab services, Google and Facebook now require mandatory “certification” for any drug rehab that wishes to participate in any form of paid advertising services within their platforms.Įven though these certifications are approved and vetted by the National Association of Addiction and Treatment Providers and the National Center of Addiction and Substance Abuse, the cost for certification is steep.įollowing is a screenshot from LegitScripts, a third party vetting these certifications.īased on the prices indicated, a drug rehab center with 8 facilities would have to cover $23,920 in certification costs before they can even begin to turn on their Ads for Google/Facebook. A fluctuation of rehab facilities owned by investor firms is causing a stir with insurance companies - resulting in massive costs for online advertising. The drug rehab industry is a confusing and a unregulated market. So let’s take a closer look at some findings based on my SEO work with drug rehabilitation centers and restaurants It appears that Google’s promise to provide the best results for its users may, in reality, be providing the best PAID results for its users.Ĭould it be that Google’s current SEO structure and strategy is creating a money grab? Prompted by concerns from my own clients in the drug rehab and restaurant vertices (whom I believe to be particularly vulnerable to these changes), I recently dug a little deeper into the current SEO situation and discovered that some “features” in the SERPS are clearly having a negative impact on free organic traffic. ![]() Is our inability to see past the Google “Gospel” allowing Google free reign to force its own regulations on us while manually choosing which sites should rank on top of the SERPS? Digging Deeper in Search of Answers Meanwhile, we ignore that these “new features” offer a quick pat on the back (like CTR boost or higher rankings) while allowing Google to use our content and branding to help create a “pay to play” model within its search engine and platforms. The industry simply follows and quickly implements Google’s suggestions. Google decided these features are necessary for the future of its platform, but along the way, managing a website is becoming more complex for SEO’s and more expensive for businesses to implement.Īs Google continues to roll out changes through the years, it’s easy to be blinded by expectations. In the past year, Google has added countless new ‘features’ designed to enhance the user experience. Could recent ‘advancements’ in online marketing potentially have a negative impact on our business? Yes, times do change, but some of the latest updates have created a cause for genuine concern amongst my clients who wonder what the future holds. Today, the current state of our industry offers a stark contrast to those straightforward beginnings. Keywords on the right pages complemented branding campaigns that could rank effortlessly in the SERPS. I have fond memories of clean websites with proper structure. Online marketing used to be so much simpler. Last year's weirdest searches included phrases such as "do tuna cook while they swim," "is turkey poop brown," "did duck hunting change the world" and "gloves that people can shoot out web.Ahh, the good old days. Where did they get the furniture from Tron Legacy Nina Hale's list of weird search terms for April 2010 - January 2011: The list includes questions about dating, searches for advice about what to do when you end up with a cat in your pants and queries about where to purchase the furniture seen in the sci-fi movie Tron: Legacy. unveiled a list of some of the weirdest and funniest phrases that people have searched for over the last few months. In a February 17 blog post, search engine marketing firm Nina Hale, Inc. People around the world are turning to their favorite search engines to find the answers to the strange (and often embarrassing) questions they are too shy to ask their friends. Ever wondered which type of alcohol can kill you or why your female friend hates you? You're not alone.
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